iGaming-exclusive growth agency
Performance Marketing Built for iGaming.
From paid acquisition and organic visibility to affiliate partnerships and scalable media buying, PromotionHours helps casino and sportsbook brands turn marketing investment into measurable growth.
Illustrative sample data — not client results. Change example values in PromotionHours → Settings.
REGULATORY CONTEXT · NOT A CLAIM OF AGENCY CERTIFICATION
MGA · UKGC · Curaçao · GDPR · Responsible Marketing · 18+
Work is subject to operator licences, local law, platform eligibility and the requirements of applicable frameworks. The above are regulatory topics, not claimed PromotionHours accreditations.
Why specialists win
iGaming is different. Your marketing should be too.
Casino and sportsbook acquisition runs on different economics, tracking and regulation from mainstream ecommerce. Specialist strategy connects those requirements from day one.
01
Acquiring qualified depositing players
Registration volume is easy to buy. Depositing players are not. Campaigns are built around deposit behaviour, payment methods and market-specific intent, not click totals.
02
Balancing CPA, revenue share and acquisition cost
A cheap FTD that never deposits again is expensive. We model cost per acquisition against retention and player value so budgets follow contribution, not vanity metrics.
03
Scaling traffic without losing player quality
Every new source adds risk. Volume is expanded only when traffic quality, conversion and fraud signals hold under test.
04
Navigating platform restrictions and jurisdictions
Gambling advertising is conditional. Operator licensing, platform certification and local law determine what can run — and where.
Capabilities
Six disciplines, one acquisition engine.
Paid, organic, affiliate, media and measurement built to work as one system — so every channel is judged on the players it produces.
Meta & Google PPC
Performance Marketing
Paid search and paid social built around depositing players: account structure, creative testing, conversion tracking and cost-per-FTD discipline.
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SEO
SEO & Organic Growth
Technical remediation, keyword and competitor strategy, editorial planning and legitimate link acquisition for regulated gambling markets.
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AEO & GEO
AEO & GEO Optimization
Structure your brand's content so answer engines and AI-assisted discovery can read, cite and surface it accurately.
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Affiliates
Affiliate Marketing
Programme strategy, partner recruitment and commercial modelling across CPA, revenue share and hybrid deals, with traffic-quality control.
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Media Buying
Media Buying
Telegram, social publisher placements, direct buys and adult traffic where lawful — sourced, tested and validated before scale.
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Analytics & CRO
Growth Analytics & CRO
Measurement infrastructure and funnel experimentation: tracking, attribution, cohort analysis and landing page testing.
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Built for the ecosystem
Four audiences. Four different growth problems.
Casino, sportsbook, crypto and affiliate businesses buy traffic differently and measure it differently. The strategy follows the segment.
Online Casino Operators
Broad game portfolios need acquisition that targets intent by game type, not generic casino traffic. Retention pressure makes FTD quality and deposit frequency the deciding metrics.
Sportsbooks & Betting Brands
Seasonality, event calendars and margin-sensitive promotions demand campaign timing and creative built around fixtures, offers and market-specific betting behaviour.
Crypto-Casino Operators Where Permitted
Payment-first audiences convert differently. Messaging, GEO selection and traffic-source vetting must reflect licensing limits and platform eligibility.
iGaming Affiliate Businesses
Affiliate portfolios need traffic diversification, deal modelling and conversion optimisation to protect revenue share and keep partner terms profitable.
Our growth framework
A process you can audit at every stage.
No black box. Each stage produces a defined output, so you know what was tested, what was learned and why the next decision was made.
01
Discover
Brand, target markets, commercial goals, licensing position and acquisition constraints.
02
Plan
Channel strategy, campaign structure, partner model, budgets and the KPIs that define success.
03
Launch
Approved campaigns, tracking, landing pages and acquisition partnerships deployed in a controlled sequence.
04
Optimize
FTDs, CPA, conversion rates, traffic quality, retention and contribution analysed on a fixed cadence.
05
Scale
Winning campaigns and channels expanded while quality, eligibility and compliance hold.
Measurement
Performance measured in players and revenue, not impressions.
We agree the definition of success before a campaign goes live — then report against it consistently.
Registrations
First-time depositors
Cost per acquisition
Cost per FTD
Deposit conversion rate
Gross gaming revenue
Net gaming revenue
Return on ad spend
Affiliate contribution
Retention & player LTV
Return on investment
Reporting principle
We do not guarantee results, rankings, citation placement, FTD volumes or profitability. We commit to transparent measurement, honest reporting and continuous optimisation.
Work with us
Let’s build an acquisition plan you can measure.
Share your market, licence coverage and acquisition goals. We will review each inquiry and respond with a practical point of view.